No business can survive outside the realms of society. From planning, strategizing, and actual operations, firms need to consider and adapt to the current situation in the community. Thus, any social, economical, or political crisis can have a significant impact on an organization. The effect can be positive or negative but what matters more is how a firm chooses to react to it.
Exceptional firms don’t just know how to make the most out of their resources, they are also adept in turning a bad situation around. So even during bleak days, they manage to see opportunities that will allow their business to grow. Enterprises can turn a crisis to their advantage by using it as a time to enhance branding and marketing campaigns. The following are some suggestions on how to do that:
Strengthen relationships with clients/customers.
People may not remember those who are with them during happy times but it is certainly hard to forget those who stayed by their side during a crisis. The same principle holds true in maintaining a positive relationship with clients and customers. This is not a time to hide and be quiet because a firm can greatly benefit by being more visible during a crisis. By coming up with ideas and implementing ways to ease the burden of people, a brand can easily gain new customers and win back past clients.
Branding is important because a bad reputation can hurt your firm’s overall marketing tactics. In challenging times, you can propel your branding campaigns and establish a good reputation by being a source of hope and positivity. Aside from offering sympathy to those badly hit by a crisis, it is also a good idea to remind people that there is always light at the end of the tunnel. This practice can help a brand earn respect and trust of clients which is essential for the success of any marketing campaigns.
Produce relevant content/products/services.
Firms that clearly know their audience can easily identify the top concerns that their target clientele is having during a crisis. This will allow a business to come up with content or services that will be highly relevant and useful for their customers. An organization can also customize their offerings to fit the needs of the time. Brands that make an effort to be part of the solution show that they are a valuable part of society.
Take note of consumer behavior.
Businesses rely on various stats and data to guide the direction of their branding strategies. Since a crisis can potentially alter many aspects of society; it is advisable to use this time to study the behavior of clients and customers. Some ways to do this include running surveys or observing fluctuations in revenues. A business can use the data it will gather in plotting future marketing tactics and making wise business decisions.
Are you looking for a digital marketing partner for your firm? Our agency based in Scottsdale, Arizona, the Birch River Design Group can efficiently handle and monitor your online branding campaigns. We also have a team of experienced digital marketing professionals that is ready to listen to your marketing concerns. To discuss your marketing needs as well as suggest strategic solutions, we will be glad to arrange a no-obligation meeting with your company. Reach out to us today!
How are you navigating through these times of self-quarantine and social distancing? Here at Birch River, we are aware that businesses and brands have been struck by an unexpected burden and want to extend our hand by consolidating valuable resources to improve your content strategy, as well as to use this time to revisit and polish otherwise forgotten and underdeveloped strategies. Here are some of our best-performing blogs on email marketing, search engine optimization, and UX/UI – all in an effort to return from this social pause stronger than before.
Never found the time to start your email marketing strategy? Well, today is the day! Our step-by-step guide takes you from ground 0 to a fully functioning strategy with a solid foundation to grow your business’s client relationships. Grow your email marketing vision with our help and at no cost through our free resources. Don’t have a contact list to send emails to? Read our blog on ways to grow your email list.
Already have an email marketing strategy in place but your subscribers are not showing you the love you expected? This blog outlines ways in which you can nudge your dormant audience awake. We go deep into it, too, and give detailed explanations and strategies to put in place in order to strengthen your email communications.
Search Engine Optimization
With so much of your website presence relying on Search Engine Optimization and with people spending more time online than ever before, let’s use this opportunity to begin the path towards getting digitally seen. We’ve written a fully-comprehensive guide that teaches you what SEO is and the many tactics out there that claim to improve it. At the end of this blog, we hope you have learned the tactics to be cautious of, the ones you shouldn’t touch even with a ten-foot pole, and the ones you should fully embrace for your SEO strategy.
Now more than ever, local SEO is an important factor for businesses that highly depend on foot traffic. This blog lays out 5 easy ways in which you can rank your local business in Google, Bing, Apple Maps, and other local searches. This way, you can optimize your profiles for the interested users out there who are eager to find out what your business is all about in person.
Does your audience expect a pleasing aesthetic and streamlined user experience from your website but you don’t even know the difference between UX and UI? This blog is for you – the website newbies out there with lots of ideas but not the technical knowledge. We break down what each of these buzzwords is and what you should expect from both UX and UI designers.
Want to offer your clients a pleasant experience when they visit your website? This blog offers UX strategy elements that make it so your site’s user experience is clear, useful, and consistent. If your website is not as user-friendly as you wish for it to be, we highly recommend giving this blog post a read.
During these challenging times, we understand that as a business it’s hard to stay afloat. But it is in times of uncertainty that we are able to step back and reassess the boxes we have created for ourselves in the past. We invite you to take this time to gauge your content strategy under a magnifying glass and come back better than before.
Are you getting stumped on certain parts of the process and no one is answering their phones? Leave us a comment and we will help guide you to the finish line!
Starting a podcast is a brilliant option for content marketers who want to offer something unique and entertaining to its subscribers or site visitors. A good podcast can tremendously complement a firm’s marketing goals in many ways. For one, podcasts serve as an avenue to communicate with your target clients in a more personal manner. Since most podcast channels are subscription-based, it likewise opens an opportunity to grow your following and find potential leads. Podcasts which are usually available for download also gives people an easy way to access content anytime and anywhere.
With all the benefits and convenience that a podcast can bring, It is therefore not surprising to see stats indicating its growing popularity. An article published in Podcast Insights states that in 2018, 64% of people in America are familiar with the term podcasting. In 2019, the said figure rose to 70%. Moreover, a survey from Nielsen in 2018 shows that 16 million people in America are podcast fans. Still, launching one is not a surefire way to gain a tremendous edge over competitors. You can increase your chances of a successful podcast by keeping a few marketing tips and tricks in mind. Some of them are listed below:
Learn the ropes.
Podcast creation is a relatively new field so it is best that you first invest time to get a clear idea of how it works and the tools you need to start one. Among other things, you want to know how to choose the best hosting provider in terms of cost (some are free) and the services it provides. Aside from the software and platforms, you also want to know the equipment to prepare such as recorders and microphones. It will likely pay to research the best practices on creating a podcast such as knowing the ideal length of an episode and how to promote it to more people. It is also recommended to listen or subscribe to existing channels to pick up valuable techniques to copy and spot areas for improvements.
Make it easily accessible.
A successful podcast can boast of many subscribers. To get more listeners for your podcast, make your content available on various platforms. The usual platforms to use are iTunes, Apple, and Google Play. However not all users have access to these devices so it is best if your podcasts are present on your own website where visitors can listen right away.
Optimize for search engines.
Search engine optimization (SEO) is a must because you want to rise among numerous podcasts available in your niche. Thus, do not forget to include relevant keywords in your podcast title and description. Providing a transcript of your podcast is another thing you can do to optimize your audio content. You should also make an effort to promote your content to increase the chance of more people finding your podcast.
Provide an appealing teaser.
Give your target audience a reason to choose your podcast by taking time to design a beautiful teaser. Just like a film or radio show poster, the cover image can entice an audience to try listening. It will also help to create a trailer so people know what to expect in the show.
Online marketing is getting more competitive each day, presenting a challenge for firms that want to have an edge in the digital landscape. Fortunately, Bich River Design Group can guide your business in creating fresh and innovative ways to build a strong web presence. Our team is available for a free consultation so we can discuss your marketing needs. Give us a call today! You can also get in touch with us through LinkedIn, Instagram, or Facebook.
Your business website needs a mobile-optimized version. This is one piece of advice that digital marketers should prepare to hear over and over again. However, you might not have heard of mobile copywriting. In this day and age when stats are saying that over 3 billion people worldwide are using smartphones, it is already a given that a firm should employ mobile marketing strategies. Thus if you wish to connect with more clients online, one area to focus on is the mobile-friendliness of your website and content.
A number of checklists are available to help web marketers adjust their content to fit the needs of mobile users. Using a responsive design, ensuring page speed, and implementing structured data ( or schema markup) are some of the best practices to follow. However, one important factor that one should not forget is mobile copywriting. Well-written content is important, both for desktop and mobile devices. However, writing the same way for both is not the way to deliver a great UX (user experience). Here are five tips to adjust web content for a mobile audience for effective mobile copywriting:
Go for simple yet clear copy.
Mobile users are generally more distracted than those browsing your website through a desktop. With so many things to steal attention on a smartphone, it is not a good idea to create long and complex content. Avoid confusing your visitors by keeping your words simple and sentences short. Brevity is the key. Your brief description should amply provide clear and complete information. Focus on the goals you want to accomplish. Therefore, even with a limited word count, readers can understand the message you are trying to relay.
Highlight your key messages.
Effective copywriting should provide the answers that the readers are searching for. For example, an ECommerce website should list important details such as the product specifications, item price, shipping process, and contact information. This goal will be easier to do if you know your target clients well. Another thing you cannot forget is a call-to-action (CTA) button or link. For mobile copy, the CTA button or link should be prominent so users cannot possibly miss it.
Strive to catch attention.
People viewing your site on a mobile device are likely on the go but the idea is to keep your users browsing until you convince them to take a specific action. One way to help your mobile site achieve your marketing goals is to craft a compelling headline. A message that promises a solution to a problem or offers an interesting story are examples of attention-grabbing headlines. To further make your content interesting, it is a must to complement your power words with visually appealing images. A short informational video can also prevent a user from leaving the site.
Use bullets and subheaders.
Make your clear copy even easier to read by using bullets to list the main points of your message. Likewise, content in a bullet form provides a quick summary of the content so readers are not left wondering about the write-up. Aside from bullets, adding headers and subheaders are also convenient ways for users to quickly scan and see what they are looking for.
Are you thinking of ways to increase your revenues but not quite sure where to find your customers? With an article from a global business site, Quartz saying that 70% of web traffic is now being accessed through mobile devices, your future clients are likely looking for your services through their mobile phones. Our agency in Scottsdale, Arizona, the Birch River Design Group can help you connect to thousands of your potential customers through mobile marketing tactics. Reach out to our team through any of our social media pages: LinkedIn, Instagram or Facebook. You can also send us an email or give us a call today!
Articulacy is one of the most important skills that a salesperson should have. The words you use to introduce and sell your products can make or break your tactic. This art of arranging and combining words to create the impact you want is called copywriting. In digital marketing where content is perceived as king, the way you string words to help achieve your goals is very important. But with all the technological developments that are happening, writing is likewise taking on a different form. The growing need to provide users with the best experience has given birth to UX (user experience) copywriting. Read on for basic information about this new role and how crucial it is for your online marketing tactics to work:
How is UX writing different from usual copywriting?
The job of a UX writer and a copywriter both require impeccable writing skills. Both roles use the power of words to convey something to the readers. However, the difference lies in the aim and focus of their writing. In the early days of the Internet, web copywriters are tasked to provide unique, informative, and valuable content. The goal of this writing is to persuade a client to perform desired actions. In UX copywriting, the main goal is to ensure that the user will be able to navigate a website with ultimate ease. This includes various tasks ranging from creating user-friendly instructions on an online platform or a high-tech gadget.
While a web copywriter can do most of his or her job independently, a UX copywriter is an important part of a UX team, which is usually composed of web developers, graphic designers, marketing professionals, and product managers. UX writers closely collaborate with the team to get in-depth knowledge about their target clients and to discuss how to adjust and improve writing style to be more useful and relevant.
4 Benefits that UX copywriting can do for your brand
Humanize your brand.
Fast and efficient customer service is supposed to be easier today with the advent of artificial intelligence (AI). However, who wants to talk to machines? Customers prefer to talk to humans. This is possible through effective UX copywriting where the writer can design a unique personality for a chatbot by carefully adjusting the tone and direction of the conversations. A chatbot with a human touch can gain the trust and confidence of clients and ultimately creating a great user experience.
Enhances relationship with clients.
Any business that wants to survive should work on building customer relationships. UX copywriters can make this aim easier as they design their writing to cater to the needs of the users. Using a tone and voice that is in tune to the preference of the clients shows that a brand is taking concrete steps to reach out to the customers. This effort will likely lead to brand loyalty.
Results to better ROI.
Good UX copywriting complements the whole UI (user interface) design of an online platform such as an ECommerce website. As the goal is to provide a copy that helps the user navigate a site or use a product, it also increases the chance to convince a client to complete desired goals such as purchasing a product or sharing a link. Overall, a great UX team should result in more conversions and higher revenues.
Gives a competitive edge.
It cannot be denied that creating a seamless user experience (UX) is the present and future trend in digital marketing. Thus, brands that wish to stay relevant should start exploring ways to be a master in UX development, which includes UX copywriting. Investing in a competent UX team would make your brand more competitive.
Do you need customized content to promote your brand? Copywriting is but one of the many services that the Birch River Design Group can do for your business. Along with content creation, our team in Scottsdale, Arizona can also handle the branding, UX design, and SEO of your firm. We can also handle your online ads and social media campaigns. We cannot wait to plot the most suitable digital marketing strategy for your firm. Call us and arrange a meeting with our team today!
Video marketing is an exciting and profitable venture for digital marketers today. Stats and facts strongly prove that video content can have a powerful impact on generating leads and conversions. A 7-year old Youtube vlogger is earning millions of dollars by simply reviewing toys. Meanwhile, the 2017 survey report on video marketing by Wyzowl reveals that 81% of businesses included in the research saw an increase in their sales figures after using videos to explain their products. Stats from Facebook likewise reveals that video content receives 8 million daily views on their platform, making it the most effective form of content in boosting engagement.
With a Cisco study even predicting that 82% of Internet traffic will come from videos by 2020, firms should seriously start thinking about utilizing videos in their marketing tactics. However, video content is one of the most difficult and time-consuming content material to create. Mistakes can be costly and competition is stiff so even if it is a promising venture to explore, the chance to fail still looms large. Web marketers who wish to benefit from video marketing should first study tactics that can guarantee favorable results. Some of the best practices in video marketing are briefly discussed below;
Keep it short and sweet.
The success of videos as a marketing tool is not surprising in this day and age when people want everything in an instant. People are always looking for useful things that will take less time and effort. Therefore, one thing to avoid in video marketing is publishing lengthy videos. The optimal length of videos will differ per platform but the general rule is to keep it as short as possible A Hubspot study said that on YouTube, the best performing videos are those that are about two minutes long. The term short here doesn’t mean incomplete. It is ideal to reveal the key points or main message of your video within a minute.
Make it entertaining.
With so many other videos available online, you can expect your target audience to have wandering eyes. To capture their attention, you need to offer impactful and entertaining video marketing. Give people a good reason to look forward to your next videos by making it memorable and enjoyable. Video making is a broad field but taking time to study the basic elements that are present in an effective video such as background music and a great introduction pays off. Employing creative storytelling techniques and using a conversational tone can help avoid boring your viewers.
Make it informative.
Respect your viewer’s precious time by creating video marketing content that offers useful information. You want people to feel that they are not wasting time when watching your content because they get to learn something valuable. In video creation, the primary aim should be to educate rather than promote. This is a better approach because promotional videos can annoy or turn off viewers. Thus, instead of solely talking about a product or a service, videos can offer information such as tips and how-to-guides that can encourage customers to keep coming back and even share your content. It will also be beneficial to check the comments and suggestions of your viewers for great ideas on video topics.
Apply SEO techniques.
You want more people to discover your video so don’t forget to apply the same search engine optimization (SEO) strategies that you use on other types of online content. The video title, meta tags, and meta description should contain relevant keywords. You also want to maximize your reach so you want to make it available in various video-sharing platforms. Aside from YouTube, you can also leverage the marketing potential of posting videos on LinkedIn, Facebook, and Instagram. With more people accessing online content through mobile devices, it also pays to ensure that your videos can be easily adapt to various devices and operating systems.
Elevate branding efforts.
The videos you will publish should complement your efforts to increase brand awareness and recognition. Establish the image that you want to create by adding elts that people will associate with your brand. Be consistent with the logos, design, and message you create. It is important to create video marketing content that will improve your reputation because it assures customers that you are a trusted and quality brand.
For more information on the powerful impact that online marketing can do in generating leads and conversions for your business, consult with Birch River Design Group. Our full-service digital marketing agency based in Scottsdale, Arizona can create a customized digital marketing plan for you. Get in touch with us today!
Here’s an interesting and rather shocking fact: stats from blogging platform, WordPress, reveals that an estimate of 2.75 million posts are published every day. That amounts to 70 million new blog posts every month. With such a huge number of content available online, it is quite an understatement to say that content marketing spells hard work. The real bulk of the work is barely starting once you hit publish.
The best content is practically useless if no one views or reads it. Thus, the main aim of content marketing is to deliver the message to as many people as possible, and in the process boost brand awareness and generate revenue. Unfortunately, a study released by Ahrefs states that 91% of content gets zero traffic from Google. As the Internet keeps on growing, the task of content promotion is also becoming an even harder challenge. Without a content marketing strategy in place, it is not impossible for Google (and other search engines) to totally ignore your blog post. Do not let your content go to waste by practicing the following tactics in blog promotion.
Come up with a plan.
Strategies always come with a well-thought-of plan so start by plotting clear goals and action plans. Specific objectives set the direction for your tactics and can likewise result in content promotion ideas. Another important factor in an effective content marketing strategy is the target audience. If you want readers for your blog, design your overall strategy around the interests and concerns of your buyer persona.
Create SEO-friendly content
Internet live stats say that Google receives around 40,000 search queries every second. This number suggests that your target readers are hoping to find you by typing their queries in the search engines. Make it easy for your readers to discover you by keeping the best search engine optimization (SEO) practices in mind. Inserting the right keywords, meta descriptions, and title tags can go a long way in increasing your blog readership. SEO rules are ever-changing so content marketing professionals should always be on the lookout for the latest news about it.
Inform and educate.
Search engines may lead readers to your blog but you cannot expect them to stay if all you can offer is poor content. So while keeping SEO principles in mind, remember to write for people. You want to avoid a high bounce rate so provide content that gives answers to the questions of your readers. You can also create content based on the comments and suggestions of your readers. Take time to produce educational and informative content to make a good impression on readers and even encourage them to keep on coming back. Moreover, quality content will likely results in shares.
Send email blasts.
You want to spread the word once a blog post is live and one way to do that is through e-newsletters. With a study proving that email marketing continues to be an effective tool to reach out to people, growing your email subscribers is, therefore, one important factor in the success of your content marketing tactic. An email though can easily get lost amidst a number of messages in an inbox so implement tactics such as personalization and segmentation to make your message stand out.
Connect with influencers.
It doesn’t take a genius to see that so many people today spend too much time on sites such as Facebook and Instagram. Since your target customers are probably on social media, it is surely a good place to promote your content. You can start a social media page and engage with your followers. Another good idea is to seek partnerships with key influencers on social media.
Amidst all the buzz and hype about online marketing, is the idea of using digital means to grow your business still a blurry concept to you? Our digital marketing agency, Birch River Design Group can provide clear insights on how the Internet can drive your firm to success. Consult your concerns and queries to our team of digital marketing professionals based in Scottsdale, Arizona. Schedule a meeting with us today!
There is no doubt that the Internet has managed to connect people from all around the world. Amidst all the technological advancement, another obstacle in effective communication remains: the language barrier. For a brand looking to enter a foreign market through digital, building a web presence that is available in just one language is not enough. The need to bridge the gap between different languages is becoming increasingly important. The solution to this issue? Website localization. Read on to learn about website localization, why it is important and the benefits that come with it.
What is Website Localization?
Web localization is the process of modifying the content and functionality of a website so it blends with the language and culture of your clientele in a specific area or location. It isn’t just about translating an online content to the desired language or having a text translator on your website. Web localization is about altering your content and adapting it to your potential consumer’s culture. Its main aim is to mold your content to the needs and specifications of various people in your target markets. This allows your potential consumers to more feel at home or connected to your brand. The comfort and assurance it gives your audience enhances their experience and encourages engagement. It ultimately helps your brand gain the trust and loyalty of your target consumers.
Benefits of Website Localization
Opens the door for market expansion
E-commerce websites and businesses have a relatively easier time when it comes to reaching a wider audience. Today, you can advertise products and services to anyone with online access. But if you want an effective way to expand your market share, web localization is the way to go. Going multilingual can help you seal partnerships and transactions with clients who are living on different continents. The process you have to undertake to implement web localization can be expensive and daunting. But the potential to boost your revenue and bottom line makes it well worth the investment.
Increases online visibility.
Stiff competition makes search engine optimization (SEO) challenging. But your efforts to increase your SEO will be in vain if your brand’s content isn’t appearing on search engine result pages (SERP). Thankfully, web localization offers a new SEO technique. A website with translations in a potential consumer’s local language will gives you even more keyword rankings. Having keywords in a local language gives you a huge edge over your competition and increases your chances of a higher ranking. Translating your website in the languages of your target consumers puts you ahead of your competitors and increases your opportunities to boost revenue.
Is web localization necessary?
English is used by 1.7 billion people around the world. But statistics show that only 20% of people are native speakers of the so called universal language. This accounts for merely 4.73% of the world’s total population. If your marketing strategies are solely available in English, you are wasting the potential to connect to almost 95% of the world’s population.
If your business doesn’t sell products online you might be thinking that web localization isn’t an immediate concern. Or perhaps implementing a strategy around language translation is not top of mind. A study of consumer behavior reveals that 81% of shoppers do online research before making purchase decisions. Therefore, online content (on your website, social media page or ad) about your brand can make or break your marketing strategy. If this content is available in more than one language, you increase your chances of making a huge impact on your target buyers.
Web localization, SEO strategies and pay-per click campaigns. Are you a bit overwhelmed with all of these strategies that build a successful online presence? Our team at Birch River Design Group can help. We are driven with the goal of helping companies explore the advantages that digital technology can bring. Give us a call today so we can discuss your digital marketing needs!